The Story

Storytelling is something that has always been part of my life.

While working at an institute for narratology during my graduate studies, I became acutely aware of narrative structure and how stories are told and retold throughout the ages, and for what purposes.

I believe that the better story leads to the superior product. As such, I attempt to incorporate storytelling and narrative into everything I do.

Four years ago, I spent significant time researching and building a prototype for a project called Backstory (or The Story Behind) which was based on the concept of object-oriented storytelling, i.e. “If our objects could talk, what stories would they tell?”